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Digital Content & Brand Lead

Short video, customer stories and founder-led content · Coimbatore

1 positionCoimbatore · open to candidates who will relocateFull-timeApply in about 10 minutes

The role

Make CountAI's products and ideas interesting, clear and credible to factory owners around the world — through short videos, customer stories, product explainers and the founder's LinkedIn.

What you will do

  • Plan and create content for YouTube, Instagram, LinkedIn and WhatsApp.
  • Turn factory problems and technical features into stories a mill owner understands in seconds.
  • Write scripts and hooks, plan shoots, and film demos, customer stories and interviews on real factory floors.
  • Help build the founder's LinkedIn voice on AI, manufacturing and building deep-tech products.
  • Keep the brand consistent across the website, presentations and social content.
  • Adapt content for India, Bangladesh, Türkiye and other markets with local teams.
  • Measure what matters: enquiries and qualified conversations, not views alone.

Who we are looking for

  • A portfolio of content you personally created or substantially shaped.
  • A real sense of storytelling: find the customer's problem and make it land.
  • Good visual judgement — pacing, framing, sound, subtitles and editing.
  • Clear writing, and the curiosity to learn a technical product and check every claim before publishing.
  • About 2–6 years of experience; strong work outweighs years. B2B, industrial or founder-led brands are a plus.
About CountAI. We build AI, computer vision and robotics for the knitting floor. Knit-i inspects fabric live on circular knitting machines and stops the machine the moment a defect starts — trusted by 30+ mills in 7 countries, and winner of the Intel Edge AI Software Excellence Award 2026. Founded by IIT Madras engineers in Coimbatore.

Apply

⏱ About 10 minutes✓ You don't need to tick every box✉ We reply to everyone

Short, specific answers beat long ones. We look for work you made yourself and the evidence behind it.

1 · About you

2 · Your work

3 · What you can do yourself

Come up with content ideas *
Write scripts and captions *
Shoot video *
Edit short videos *
Design thumbnails / basic graphics *
Publish and adapt content by channel *
Read performance metrics *

4 · How you think

Practical

Can you be based in Coimbatore? *
Languages you work in
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